Aureate Labs

Building experience-driven commerce for upbeat and modern brands.

Location

Surat, Gujarat, India

Employees

51-200

Overview

Aureate Labs was founded in 2011 by Piyush Lathiya (CEO) and operates from Surat, Gujarat, India, with the office at The Citadel building on Adajan Dn. The agency is primarily an eCommerce platform specialist with a fully integrated growth services arm, having built and shipped more than 400 stores across Magento, Adobe Commerce, Shopify, Shopify Plus, and headless frontends, including Alokai (formerly Vue Storefront), Shogun, and Hyvä. Aureate carries Adobe Commerce partner status, Hyvä Gold Partner status (currently helping 12+ Magento merchants achieve up to 224% speed improvements), Shogun certified partner status, and is a core contributor to Vue Storefront, having added the Shopify integration to its open-source stack. Reported metrics include $5.2M in annual revenue, 95% client retention, and client growth ranging from 13% on the low end to 1,200% on the high end. Awards include multiple Clutch wins for Top Magento, Top Shopify, and Top User Experience Company in Austin (2023). Client roster spans Miko (children’s electronics), Umniah (Jordan telecom), Isha Life, Nua, Lancer Skincare, ILNP (I Love Nail Polish), Pure Daily Care, Jollyes, Fabric Pandit, Fitness Bug, Best Online Cabinets, Inkjet, Studs & Spikes, Trikotrahmen, Phoenix Next, and Rooted Company.

Services

Google Ads Meta Ads TikTok Ads

Google Ads is offered as a dedicated growth service under Paid Ads, covering Google Search, Performance Max, Google Shopping, YouTube, Display, and remarketing, typically paired with Aureate’s CRO and Tag Manager setup work since the same team often holds the storefront development relationship. Meta Ads runs as a separate service covering Facebook and Instagram across prospecting, retargeting, and DPA-style catalog campaigns, with creative production handled in coordination with the agency’s UX Design and Conversion Design teams rather than as a standalone media-buying engagement. TikTok Ads is one of the newer additions to the paid acquisition stack alongside Pinterest Ads, Snapchat Ads, and ChatGPT Ads, structured for brands testing emerging short-form video and AI-search ad inventory. Paid acquisition sits inside the broader Acquire Customers practice, which also includes SEO, LLM and AI SEO, and Local SEO, and complements Aureate’s foundational platform development work rather than running in isolation from it.

Industries

Fashion & Apparel Health & Beauty Home & Garden

Health and beauty is anchored by Lancer Skincare (Dr. Harold Lancer’s celebrity dermatology brand), ILNP in indie nail polish, Pure Daily Care in skincare devices, and Nua in women’s wellness, with Aureate frequently handling the storefront build alongside paid acquisition and CRO. Fashion and apparel coverage runs through Fabric Pandit in Indian textiles, Studs & Spikes in accessories, and Trikotrahmen in framed sports jerseys, with most engagements on Magento or Shopify Plus. Home and garden appears through Best Online Cabinets in kitchen and bathroom cabinetry, where higher-AOV configurable products typically require deeper UX work on product configurators and the kind of Hyvä-based performance optimization Aureate publishes case studies around.

Top Case Studies

FAQ

What platforms is Aureate Labs primarily known for?

The agency is a specialist on Magento (Adobe Commerce), Shopify, and Shopify Plus, plus headless frontend stacks including Alokai (Vue Storefront), Shogun, and Hyvä. Aureate is a Hyvä Gold Partner, an Adobe Commerce partner, a Shogun certified partner, and a core contributor to Vue Storefront, having added the Shopify integration to its open-source codebase. Brands typically engage Aureate for storefront builds, replatforming, performance optimization, or headless migrations, with paid acquisition layered on top of the platform relationship.

Does Aureate Labs handle both development and marketing, or are these separate engagements?

What size of brand does Aureate Labs typically work with?

What is Hyvä and why does Aureate emphasize it for Magento brands?

Hyvä is a lightweight frontend theme framework for Magento and Adobe Commerce that replaces the default frontend with significantly faster, modern code. Aureate’s Hyvä Gold Partner work has helped 12+ Magento merchants achieve up to 224% speed improvements, lower bounce rates, and improved conversion rates without rebuilding the entire backend, which is one of the reasons it is recommended ahead of a full headless rebuild for many mid-market Magento stores.

How does Aureate Labs approach AI search and ChatGPT Ads?

The agency has launched dedicated services for LLM and AI SEO (also called GEO, Generative Engine Optimization) and ChatGPT Ads, structured to help brands surface inside AI search products like ChatGPT, Perplexity, Gemini, and Google AI Overviews, where buyer discovery is increasingly happening. These sit alongside traditional SEO and paid search rather than replacing them, and are framed by the agency as a response to the shift in product discovery behavior among millennial and Gen-Z buyers.