Menu
Back
Power Digital Agency Logo

Power Digital

Tech-enabled growth marketing built to make profit predictable.
https://powerdigitalmarketing.com/
Location

San Diego, California, United States

Employees

501-1000

Power Digital Agency Hero Image

Overview

Power Digital is a growth marketing firm founded in 2012 by Grayson Lafrenz in San Diego and led today by CEO Jeff Mason, with approximately 900 employees across San Diego, New York, Atlanta, Medellín, and Argentina. The agency operates at the intersection of paid media, SEO, consulting, data intelligence, and creative, anchored by proprietary technology called nova and a published methodology called the Power Circuit Framework. Growth has been backed by Court Square Capital Partners since 2022, and Power has completed six acquisitions including Endrock (CRO and analytics, 2023) and Cardinal Digital Marketing (healthcare, 2026). Engagements typically start with strategic consulting around go-to-market, media planning scenarios, persona development, and incrementality testing rather than running each channel in isolation. The client roster spans Fashion, CPG, Beauty, and Consumer Services, including ASICS, Crocs, Alice + Olivia, Aviator Nation, Johnny Was, COOLA, Mielle Organics, Cymbiotika, Graza, Goldbelly, Hippeas, Sambazon, and Taylor Guitars.

Services

Amazon work is led by an in-house team that won Agency Partner of the Year at the Buy with Prime Partner Summit and covers Sponsored Products, Sponsored Brands, Sponsored Display, DSP, listing and PDP optimization, and Buy with Prime activation for brands running Amazon alongside DTC. Meta Ads sits inside the Paid Social practice and runs prospecting, retargeting, and catalog campaigns, with measurement layered on top of platform reporting through nova and Marketing Mix Modeling rather than relying on in-platform attribution alone. SEO covers technical and content programs alongside a dedicated Generative Engine Optimization (GEO) practice for ranking inside AI search products such as ChatGPT, Gemini, Perplexity, and Google AI Overviews, structured to complement traditional organic search work rather than replace it.

Industries

Fashion and apparel runs as its own named division at the agency, supported by a published Fashion industry study and a roster spanning premium, athletic, surf, and contemporary segments. Food and beverage sits inside the CPG division and tends to involve emerging and scaling brands where DTC, retail media networks, and Amazon need to operate as one media plan rather than three separate channels. Health and beauty engagements span sun care, hair care, skincare, and supplement-adjacent wellness, where creative-led performance work typically pairs with incrementality measurement to validate which channels actually drive new customer acquisition rather than capturing demand that would have converted anyway.

Top Case Studies

Power Digital Agency case study for Make up brand
Power Digital agency case study for Better for you snack brand
Power Digital agency case study for guitar brand

FAQ

What is nova and how does it get used during a client engagement?
nova is Power Digital’s proprietary marketing intelligence platform, paired with nova Intelligence for AI-driven creative and audience analysis. It is used during onboarding for media planning scenarios and persona development, then continuously across the engagement for measurement, incrementality testing, and marketing mix modeling. Output from nova feeds weekly client reviews and the budget allocation decisions across channels, rather than reporting sitting at the platform-native level only.
nova is Power Digital’s proprietary marketing intelligence platform, paired with nova Intelligence for AI-driven creative and audience analysis. It is used during onboarding for media planning scenarios and persona development, then continuously across the engagement for measurement, incrementality testing, and marketing mix modeling. Output from nova feeds weekly client reviews and the budget allocation decisions across channels, rather than reporting sitting at the platform-native level only.
nova is Power Digital’s proprietary marketing intelligence platform, paired with nova Intelligence for AI-driven creative and audience analysis. It is used during onboarding for media planning scenarios and persona development, then continuously across the engagement for measurement, incrementality testing, and marketing mix modeling. Output from nova feeds weekly client reviews and the budget allocation decisions across channels, rather than reporting sitting at the platform-native level only.
This sits inside the Data Intelligence service line, which uses marketing mix modeling and incrementality testing rather than relying on platform-level attribution. For brands selling across DTC, Amazon, and retail at once, the model isolates which channels drive net-new revenue versus capturing demand that would have converted anyway, which is the published rationale behind the agency’s “end of gut feelings” positioning.
The agency operates from San Diego, New York, Atlanta, Medellín (Colombia), and Argentina, with the roughly 900-person team supporting brands across North America and internationally. The Medellín and Argentina offices, expanded through the Endrock acquisition, add capacity for analytics, CRO, and creative production at scale across time zones rather than relying on US-only execution.
Explore similar agencies to
Power Digital
Sellers Umbrella logo

Sellers Umbrella

Submit

Submit resource or blog. If it’s valuable,
you’ll see it on our platform soon.