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Tinuiti

Love growth. Hate waste.
https://tinuiti.com/
Location

New York, New York, United States

Employees

1001-5000

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Overview

Tinuiti began life in 2004 as Elite SEM and adopted its current name after consolidating with acquired agencies CPC Strategy, Email Aptitude, and OrionCKB. The company positions itself as the largest independent full-funnel performance marketing agency in the United States, reporting more than 1,200 employees, roughly $4 billion in annual digital media under management, and around $235 million in annual revenue. The business is backed by New Mountain Capital, Antares Capital, and Mountaingate Capital. Headquarters sit in New York City at 111 West 33rd Street, though the workforce is roughly 99% remote following a deliberate post-pandemic shift away from physical offices. Abbey Klaassen took over as CEO in April 2026, succeeding Zach Morrison. A separate offering called Foundation serves startups and SMBs not yet ready for the enterprise practice.

Services

Meta sits inside a broader Social practice and covers full-funnel Facebook and Instagram buying, with creative iteration informed by Tinuiti’s in-house Bliss Point measurement stack (Holistic ROAS, AdCopy AI, and Incrementality Testing) rather than platform-reported metrics alone. TikTok is treated as its own discipline alongside Meta, with shop-aware creative production, TikTok Ads Manager management, and integration into the agency’s wider commerce and creator programs. Amazon is the deepest specialism, inherited from the CPC Strategy acquisition and now sitting within a Commerce service line that includes Sponsored Products and Brands, Amazon DSP, Amazon Marketing Cloud activation, retail media planning, and the Commerce Operations team that handles catalog, listings, and account health work.

Industries

Fashion and apparel is one of the five verticals Tinuiti calls out by name on its services menu, with published case studies for brands such as Wrangler illustrating cross-channel social and commerce work. Health and beauty is a second named vertical, and the agency publishes a recurring beauty marketing study along with editorial coverage of cosmetics advertising trends. Food and beverage is the third focus area, supported by client work for brands like Poppi where the team linked digital media spend to measurable in-store purchases through media mix modeling.

Top Case Studies

Tinuiti case study for DSW
Tinuiti case study for GNC
Tinuiti case study for Ursa Major

FAQ

What size of brand is Tinuiti built for?
The core agency targets enterprise and upper mid-market advertisers with monthly media budgets typically starting above $50,000 and extending well past $1 million. For earlier-stage businesses, Foundation is a separate offering designed to build the marketing infrastructure that later qualifies a brand for the enterprise practice.
The core agency targets enterprise and upper mid-market advertisers with monthly media budgets typically starting above $50,000 and extending well past $1 million. For earlier-stage businesses, Foundation is a separate offering designed to build the marketing infrastructure that later qualifies a brand for the enterprise practice.
The core agency targets enterprise and upper mid-market advertisers with monthly media budgets typically starting above $50,000 and extending well past $1 million. For earlier-stage businesses, Foundation is a separate offering designed to build the marketing infrastructure that later qualifies a brand for the enterprise practice.
The agency is independently held rather than part of a holding company group such as WPP, Publicis, or Omnicom. It does carry private equity ownership through New Mountain Capital and prior investors, but it is not affiliated with the traditional advertising network agencies.
In addition to Commerce, Meta, and TikTok, the agency runs Paid Search, AI SEO, and Shoppable Media within a Search practice, along with Streaming, Linear TV, Online Video, Audio, and Display and OOH inside a TV, Audio and Display practice. Affiliate, Creative, CRO+, and Influencer round out the offering, which makes single-vendor consolidation a realistic option for larger advertisers.
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