The Social Shepherd

Creatively playful, commercially powerful.

Location

Bath, England, United Kingdom

Employees

51-200

Overview

The Social Shepherd was founded in 2018 and operates as a social-first specialist agency with hubs in Bath, London, New York, and Miami. The company has deliberately positioned itself against the full-service model, focusing entirely on social, paid social, creative production, influencer, and TikTok Shop work rather than adding SEO, web development, or traditional channels. Over the past seven years, the team has worked with more than 200 brands, including Uniqlo, ASICS, easyJet Holidays, Arla, Lavazza, Premier Inn, Bio-Oil, BARK, and Lounge by Zalando, and has been named Best Large Social Agency three years running.

Services

Google Ads Meta Ads TikTok Ads

Paid Social sits at the performance core of the offering, with full-funnel media planning, buying, creative production, analytics, testing, feed optimisation, and shopping campaign management across Meta, TikTok, and other social ad platforms. Influencer marketing is run as a campaign discipline rather than a transactional service, covering creator sourcing, end-to-end campaign management, UGC production, and wrap reporting for both awareness and direct-response objectives. TikTok Shop is the newest specialism and the most ecommerce-pure of the three, packaging shop set-up, compliance, product bundling, creator affiliate scaling, organic content, and TikTok paid ads into a single launch-and-scale offer.

Industries

Fashion & Apparel Food & Beverage Health & Beauty

Fashion and apparel is one of the most visible verticals in the client roster, with social and creative work for Uniqlo, ASICS, and Lounge by Zalando shaping much of the agency’s case study library. Food and beverage brands form a second strong cluster, anchored by Arla, Lavazza, and 19 Crimes, and supported by the team’s strength in scroll-stopping video and creator-led storytelling. Health and beauty represents the third focus area, with campaigns for Bio-Oil, Lumene, and Andis demonstrating experience across both clinical-leaning skincare and grooming categories.

Top Case Studies

FAQ

Is The Social Shepherd full-service or social-only?

Social-only by design. The agency explicitly declines to offer SEO, web development, or traditional offline media. The five service lines are Social, Paid, Creative, Influencer, and TikTok Shop, with sub-disciplines such as social listening, analytics, and shopping feed optimisation sitting underneath.

Which regions does the agency serve?

Does the team handle TikTok Shop end-to-end?

What size of brand does The Social Shepherd typically work with?

The roster spans household-name brands such as Uniqlo and Premier Inn through to scaling consumer brands. The reported minimum project size on third-party directories starts around $1,000, though the bulk of work sits in retainer arrangements with established or fast-growing consumer businesses.

How is creative produced for paid and organic campaigns?

Creative is delivered through a dedicated in-house team rather than outsourced, covering everything from creator-style UGC to higher-production video shoots. The same team handles motion design, animation, art direction, and campaign concepting, which lets paid media iterate on assets without waiting on an external production partner.

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