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HawkSEM

Results are everything.
Location

Los Angeles, California, United States

Employees

51-200

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Overview

HawkSEM was founded in October 2006 by brothers Sam Yadegar (CEO) and Rambod Yadegar (President) in Los Angeles, California, with a fully remote team of 80+ marketing experts spread across more than 35 states. The agency reports $46.9 million in annual revenue, more than $80 million in client ad spend managed, a 98% client retention rate, and a 4.5x average client ROI. The positioning centers on a proprietary platform called ConversionIQ, which consolidates marketing data across Google Ads, Meta, GA4, HubSpot, and other tools into a single dashboard and then feeds optimization decisions back into campaigns based on what drives revenue rather than vanity metrics like raw traffic or form completions. HawkSEM sits in the top 3% of Google Premier Partners and is also a Microsoft Advertising Partner and Meta Business Partner. The team requires a minimum of three years of agency experience to join, with no junior account managers on client work. The published six-step engagement process runs from Audit through Strategy, Buildout, Optimize, Report, and Thrive across 250+ clients in more than 30 industries.

Services

Google Ads is HawkSEM’s original and most documented offering, delivered under the PPC Management service with the agency sitting in the top 3% of the Google Premier Partner network. Coverage spans paid search, Performance Max, Google Shopping, YouTube, Display, retargeting, and revenue modeling, supported by the ConversionIQ platform which connects ad accounts to GA4, HubSpot, and other tools for unified optimization. SEO is treated as the foundational organic layer that compounds with paid programs, covering technical audits, content production, keyword research, backlink cleanup, schema implementation, page speed work, and a dedicated GEO (Generative Engine Optimization) practice for AI search visibility inside ChatGPT, Perplexity, Gemini, and Google AI Overviews. Meta Ads sits inside Paid Social with Meta Business Partner status, covering Facebook and Instagram across prospecting, retargeting, and DPA-style catalog campaigns, paired with the same ConversionIQ measurement layer that runs underneath paid search rather than reporting on Meta in isolation.

Industries

Fashion and apparel is one of HawkSEM’s named industry verticals on its services menu, with published work for outdoor and snowboard apparel brand 686, where the agency reported a 562% revenue increase, alongside accessories and bags through Timbuk2. Home and garden coverage spans premium home and outdoor furniture, with engagements for Teak HQ (11x ROAS through Microsoft Ads), Grayson Living (60% revenue lift from social media), and adjacent home services brands. Sporting goods and outdoor lifestyle sits close behind, with Super73 in the e-bike category and a broader catalog of action sports and outdoor brands supported across the agency’s 19-year history.

Top Case Studies

FAQ

What is ConversionIQ and how is it different from a standard reporting dashboard?
ConversionIQ is HawkSEM’s proprietary platform that connects Google Ads, Meta, Microsoft Ads, GA4, HubSpot, and other tools into one dashboard, then uses the unified data to inform optimization decisions across channels rather than reporting on each channel in isolation. The agency cites Verizon and Nike as examples where ConversionIQ identified that new customer order values were low and not driving repeat purchases, which led to optimizations that lifted ROAS by 109%. Clients access the dashboard directly rather than waiting for a monthly agency report.
ConversionIQ is HawkSEM’s proprietary platform that connects Google Ads, Meta, Microsoft Ads, GA4, HubSpot, and other tools into one dashboard, then uses the unified data to inform optimization decisions across channels rather than reporting on each channel in isolation. The agency cites Verizon and Nike as examples where ConversionIQ identified that new customer order values were low and not driving repeat purchases, which led to optimizations that lifted ROAS by 109%. Clients access the dashboard directly rather than waiting for a monthly agency report.
ConversionIQ is HawkSEM’s proprietary platform that connects Google Ads, Meta, Microsoft Ads, GA4, HubSpot, and other tools into one dashboard, then uses the unified data to inform optimization decisions across channels rather than reporting on each channel in isolation. The agency cites Verizon and Nike as examples where ConversionIQ identified that new customer order values were low and not driving repeat purchases, which led to optimizations that lifted ROAS by 109%. Clients access the dashboard directly rather than waiting for a monthly agency report.
Every HawkSEM team member is required to join with at least three years of agency experience, and the agency explicitly markets that there are no junior account managers on client work. Each client is assigned a dedicated team plus access to an agency-wide Performance Team that functions as an extra set of eyes on account health and growth opportunities.
The agency markets engagements as performance-driven without long-term lock-in requirements, citing a 98% client retention rate as the proof point rather than contract length. Pricing models include percentage of ad spend (typically 10-30%), flat fee, and performance-based fees, with the structure chosen based on the engagement type rather than a single fixed model across all clients.
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