MuteSix

End-to-end performance marketing.

Location

Los Angeles, California, United States

Employees

51-200

Overview

MuteSix was founded in 2015 by Steve Weiss (CEO) and Daniel Rutberg (President) in Los Angeles, and acquired by Dentsu Aegis Network in August 2019, joining iProspect and now operating under the Advertising Marketing Group umbrella as part of the global Dentsu group. The agency built its reputation as one of Facebook’s largest direct-response advertisers and has expanded into a full performance marketing offering covering paid social, retail media, paid search, programmatic, lifecycle, and an in-house creative production studio. Reported lifetime stats include $1.2 billion in direct revenue generated for clients and 27.1 billion impressions served. The agency is structured around omnichannel planning where media buying, creative, and measurement run as one integrated practice rather than separate workstreams, with the Marketing Science team handling audience development, advanced measurement, and audits underneath the channel teams. MuteSix has been named one of Inc. Magazine’s Best Workplaces and a Glassdoor Best Places to Work. Published client work includes Twillory, Dave, Healthy Spot, Pinsy, GreenPan, Theragun, Grunt Style, Felina, Pura D’or, and Pre Heels.

Services

Amazon Google Ads Meta Ads

Amazon runs inside MuteSix’s Retail Media practice alongside Walmart and Target, covering Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and listing optimization, with published case studies showing a 55% ROAS increase and 48% ad revenue lift for Healthy Spot through Amazon-led campaigns. Google Ads sits inside Paid Search and covers Google Search, Performance Max, Google Shopping, YouTube, Bing, and SEO under one team, with a published GreenPan engagement reporting an 81% increase in holistic revenue alongside ongoing Google ROAS lift. Meta Ads is the agency’s foundational service and the reason it became one of Facebook’s largest direct-response advertisers, covering Facebook and Instagram across prospecting, retargeting, and DPA-style catalog campaigns, paired with the in-house Performance Studio that produces design, copy, content, and bespoke production for the high-volume creative testing Meta requires.

Industries

Fashion & Apparel Health & Beauty Home & Garden

Fashion and apparel is the most documented vertical in MuteSix’s published case studies, anchored by Twillory in men’s tailored apparel (50% revenue increase, 58% new customer growth on Meta), Pinsy in shapewear (350+ incremental purchases through TikTok), and Grunt Style in patriotic and lifestyle apparel. Health and beauty engagements cover hair care, skincare, and personal care, with Pura D’or in argan-oil hair products among the most-cited clients and Theragun in recovery and wellness devices on the consumer-electronics-adjacent side. Home and garden is anchored by GreenPan in healthy ceramic cookware, where the agency reported an 81% increase in holistic revenue through a paired Meta and Google program, alongside related kitchen, cookware, and home essentials brands across the active book.

Top Case Studies

FAQ

What does it mean that MuteSix is now part of iProspect and Dentsu?

MuteSix was acquired by Dentsu Aegis Network in August 2019 and operates as “MuteSix, an iProspect Company” under the Advertising Marketing Group umbrella. The acquisition added MuteSix’s DTC and performance marketing expertise to iProspect’s enterprise performance offering, which means brands engaging MuteSix today can access the wider Dentsu network of measurement, programmatic, and global media capabilities while still working with the original LA-based performance team.

What is the Performance Studio and how is it different from a typical agency creative team?

What is the role of the Marketing Science team in a client engagement?

What size of brand does MuteSix typically work with?

The roster spans startups, challenger DTC brands, and established blue-chip companies, with the team’s positioning historically calibrated for high-growth DTC brands looking to scale to nine-figure revenue through performance marketing. Post-acquisition, the iProspect integration also extends the agency’s reach into enterprise advertisers managing significantly larger media budgets across multiple regions.

Does MuteSix handle channels beyond Meta, Google, and Amazon?

Yes. The full paid social offering includes Meta, Instagram, TikTok, Snapchat, and Pinterest. Retail Media covers Amazon, Walmart, and Target. Paid Search covers Google, YouTube, Bing, and SEO. The team also runs Programmatic, Lifecycle Marketing (email and SMS), and a Podcast service line, with the omnichannel planning layer connecting them rather than running each as a siloed channel team.