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Voy Media

Direct response and customer acquisition for ecommerce, lead gen, and mobile.
https://voymedia.com/
Location

New York, New York, United States

Employees

11-50

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Overview

Voy Media is a Facebook Marketing Partner agency founded in 2016 by Kevin Urrutia and Wilson Lin, with headquarters at 333 West 39th Street in Manhattan and roughly 40 team members spread across four continents. The agency positions itself around direct response and customer acquisition for ecommerce, lead generation, and mobile-app brands, with a stated sweet spot of businesses scaling between $2M and $30M in annual revenue. Public agency stats include $357M in revenue generated for clients, 13,721 high-volume creative assets produced per month, and ad delivery across 122 countries. The founders also run a venture arm, hold 21 startup investments, and have built consumer brands of their own including Montem Adventure Gear and Serenlite Stress Balls, which is positioned as the experience informing how Voy approaches client P&Ls. Public client work includes Lacoste, Universal Music Group, Zumba, Paw.com, Trinity Hills Co, Big Life Journal, Spartan Camera, NOATMEALS, and several Shark Tank-backed brands.

Services

Meta Ads is the agency’s foundational service and the reason it carries Facebook Marketing Partner status, covering Facebook and Instagram across prospecting, retargeting, custom audiences, and Dynamic Product Ads, paired with the in-house Creative Studio that produces over 13,000 ad assets per month spanning UGC, product and lifestyle photography, video editing, motion, and copywriting. Google Ads runs as a paired channel under the same Advertising practice, covering paid search, Google Shopping, YouTube, and Display, structured to capture bottom-of-funnel intent while Meta drives prospecting and creative-led discovery. Shopify and ecommerce store design work sits inside the Creative Studio and Landing Page service, where the team builds high-converting product pages and landing experiences around the same ad creative rather than treating storefront design as a separate workstream from media buying.

Industries

Fashion and apparel sits among the agency’s most public client work, anchored by Lacoste alongside a roster of mid-market and Shark Tank-backed apparel brands. Health and beauty engagements cover skincare, hair care, and wellness-adjacent product categories, where the team’s high-volume creative testing model tends to pair well with claims-sensitive paid social. Pet care is a documented vertical for the agency, with engagements concentrated in pet supplies and accessories, where products with strong visual demonstration value tend to perform well inside the UGC-heavy ad inventory the Creative Studio produces.

Top Case Studies

Voy Media case study for Magic Spoon
Voy Media case study for Icon Swim
Voy Media case study for TheraBox

FAQ

What size of brand is Voy Media a fit for?
The agency publicly markets itself toward ecommerce brands scaling between $2M and $30M in annual revenue, the growth-stage band where paid social and paid search become the dominant acquisition channels. Smaller brands (under $1M) and large enterprise advertisers can engage, but the playbook and pricing are calibrated for the mid-market growth segment rather than seed-stage testing or enterprise media buying.
The agency publicly markets itself toward ecommerce brands scaling between $2M and $30M in annual revenue, the growth-stage band where paid social and paid search become the dominant acquisition channels. Smaller brands (under $1M) and large enterprise advertisers can engage, but the playbook and pricing are calibrated for the mid-market growth segment rather than seed-stage testing or enterprise media buying.
The agency publicly markets itself toward ecommerce brands scaling between $2M and $30M in annual revenue, the growth-stage band where paid social and paid search become the dominant acquisition channels. Smaller brands (under $1M) and large enterprise advertisers can engage, but the playbook and pricing are calibrated for the mid-market growth segment rather than seed-stage testing or enterprise media buying.
Engagements are marketed as month-to-month, and the agency publishes client testimonials emphasizing this flexibility versus locked-in long-term contracts. The first 24 hours after signing kick off a New Partner Questionnaire and a kickoff call where account strategy, creative direction, and KPI goals are established before any campaigns go live.
Yes. The agency reports delivering ads across 122 countries with a team of approximately 40 people spread across four continents, including North America, Asia, and Africa. The New York office serves as headquarters, but international clients are supported through the same account-team structure rather than through region-specific subsidiaries.
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