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InFlow

Custom digital marketing solutions for eCommerce growth.
https://www.goinflow.com/
Location

Denver, Colorado, United States

Employees

11-50

InFlow agency hero image

Overview

Inflow was founded in 2007 by Mike Belasco in Denver, Colorado (originally as seOverflow) and grew into a specialist eCommerce digital marketing agency. In May 2023, longtime VP of Operations Jen Holzman acquired the company from Belasco, who stayed on as Strategic Advisor, and Inflow now operates as a Clutch-certified women-owned business with a fully remote team across Denver and Tampa. The positioning centers on direct access to senior strategists rather than junior account managers, with roughly 25 full-time operators carrying a combined 130+ years of industry experience across SEO, PPC, paid social, and CRO. The agency targets mid-market online retailers in the $10M-$27M annual revenue band and reports over $7M in client media managed. Partner credentials include Google Premier Partner, Microsoft Ads Partner, Meta Business Partner, Moz Recommended Company, Buy with Prime Agency Partner, and HubSpot Solutions Partner. Awards include a Search Engine Land Award (2021), multiple Inc. 5000 appearances, and five Denver’s Fastest-Growing Private Company recognitions. Notable client work includes KEH Camera (413% ad revenue lift YOY), Vitrazza (first $1M month), Simms Fishing (126% organic traffic YOY), Mountain House, EarthKind, Vari, America’s Test Kitchen, and Home Science Tools.

Services

SEO is Inflow’s original specialism and the area where the agency built its reputation, covering technical audits, content strategy and production, site migrations, link building, digital PR, copywriting, algorithm update analysis, local SEO, and the newer GEO (Generative Engine Optimization) practice for visibility inside AI search products like ChatGPT, Gemini, Perplexity, and Google AI Overviews. Google Ads is delivered under the PPC service with Google Premier Partner status, covering Google Search, Google Shopping, YouTube, Display, and remarketing, and is typically paired with Microsoft Ads and Amazon Ads when client coverage benefits from cross-platform search reach. Conversion Rate Optimization runs as its own dedicated practice and includes the agency’s proprietary SCOPE Continuous Testing methodology, A/B testing programs, UX QA, eCommerce CRO audits, and on-site experimentation tied directly to Google Analytics 4 and Google Tag Manager setup, which Inflow also handles as standalone services for clients who need a clean measurement layer before optimization work begins.

Industries

Home and garden is one of Inflow’s most documented verticals, anchored by engagements with Vitrazza in glass office chair mats, Vari in standing desks and office furniture, and EarthKind in plant-based pest control products. Sporting goods and outdoor activities runs through Simms Fishing in fly fishing apparel and gear, where the agency reported a 126% YoY increase in organic traffic, and Mountain House in outdoor freeze-dried food, where eCommerce work combines with seasonal and lifestyle-driven campaign planning. Electronics and tech is supported by KEH Camera in used and refurbished camera gear, where the team reported a 413% YoY increase in ad revenue, alongside Home Science Tools in educational science equipment and STEM kits.

Top Case Studies

InFlow agency case study for TactiPup
InFlow agency case study for Atrantil
InFlow agency case study for Simms

FAQ

What does "direct access to senior strategists" mean in practice?
Inflow markets explicitly that it does not use account managers as the layer between client and execution. Each client works directly with the SEO consultant, paid strategist, paid social strategist, or CRO specialist running the account. The team’s combined 130+ years of industry experience sits across roughly 25 full-time operators, which is part of the reasoning behind capping at around 50 active clients and serving mid-market brands rather than scaling into enterprise volume.
Inflow markets explicitly that it does not use account managers as the layer between client and execution. Each client works directly with the SEO consultant, paid strategist, paid social strategist, or CRO specialist running the account. The team’s combined 130+ years of industry experience sits across roughly 25 full-time operators, which is part of the reasoning behind capping at around 50 active clients and serving mid-market brands rather than scaling into enterprise volume.
Inflow markets explicitly that it does not use account managers as the layer between client and execution. Each client works directly with the SEO consultant, paid strategist, paid social strategist, or CRO specialist running the account. The team’s combined 130+ years of industry experience sits across roughly 25 full-time operators, which is part of the reasoning behind capping at around 50 active clients and serving mid-market brands rather than scaling into enterprise volume.
Measurement quality determines whether any subsequent optimization decision is valid, so the agency routinely audits GA4 implementation, event tracking, and Google Tag Manager configuration before treating performance data as actionable. The GA4 Training service is offered for clients who want their in-house team to maintain the measurement layer after Inflow’s setup work is complete, which keeps the underlying data clean as the program scales.
Inflow’s primary positioning is eCommerce, but the agency’s named industry practices also include Lead Generation, Healthcare, and Travel & Tourism. The same senior-specialist staffing model applies across verticals, with most engagements focused on the SEO, PPC, paid social, and CRO mix the agency was built around rather than on industry-specific tools or tactics.
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