ATTN Agency

Performance and growth marketing agency for DTC and retail brands.

https://www.attnagency.com/

Location

San Diego, California, United States

Employees

11-50

Overview

ATTN Agency is a performance and growth marketing agency headquartered in San Diego, California, founded by four co-founders including Bobby Dietz, with a leadership team that has operated in digital marketing and product ownership since 2013. The team is built around DTC and retail brand customer acquisition and lifecycle retention, working as performance operators that build profitable revenue systems across paid acquisition, lifecycle retention, and creative strategy. The four-stage engagement model runs through Goal Setting, Digital Strategy, Creative Strategy, and Execution & Optimization. Partner credentials include Google Premier Partner, Meta, TikTok, PostPilot, Attentive, and Klaviyo. Engagements are marketed without long-term contracts. Public client work includes CrossFit, Belkin, Solowave, Talentless, Grüns (launch to $500M valuation in 20 months), Hooked on Phonics, Goose Creek Candles, Bones Coffee, KOS, and Laundry Sauce.

Services

Email Marketing Meta Ads TikTok Ads

Meta Ads is one of ATTN’s foundational acquisition channels and covers Facebook and Instagram with creative strategy paired alongside the media buying, structured around the agency’s four-stage process where creative is treated as a primary performance lever rather than a handoff. TikTok Ads runs as a paired short-form video channel covering organic-feeling formats and Spark Ads, with creative concepting and production handled in-house. Email sits inside the lifecycle retention practice covering campaigns, automations, and segmentation, supported by Attentive and Klaviyo as the named ESP partners.

Industries

Home & Garden Sporting Goods Supplements & Wellness

Supplements and wellness is one of the agency’s most documented verticals, anchored by the Grüns engagement that grew from launch to $500M valuation in 20 months through integrated paid media, audience segmentation, and performance creative, alongside KOS in plant-based protein. Sporting goods runs through CrossFit in fitness programming and Solowave in home strength equipment, both representing the broader fitness DTC category. Home and garden is supported by Goose Creek Candles in scented home fragrance and Laundry Sauce in premium laundry care.

Top Case Studies

FAQ

What size of brand does ATTN typically work with?

The agency works across growth-stage DTC and retail brands from launch-stage through 9-figure scale. Documented engagements include Grüns growing from launch to $500M valuation in 20 months, alongside enterprise brands like CrossFit and Belkin.

How does the four-stage engagement process work?

What is ATTN's stance on contracts?

Where is ATTN based and how is the team structured?

The agency is headquartered in San Diego, California. The team is structured around performance operators (media buyers, strategists, creative directors) rather than account managers handing off to junior specialists, with the four founders still actively running the business.

What does ATTN's creative strategy include?

Creative Strategy sits as its own stage in the four-step process and covers concept development, scripting, content production, and ongoing creative testing tied directly to performance data from paid channels. The team treats creative as the primary performance lever rather than a deliverable separate from media buying.