IDHL Agency

Integrated performance marketing, web, and commerce for ambitious brands.

Location

Leeds, England, United Kingdom

Employees

201-500

Overview

IDHL is a Leeds-headquartered digital agency group with 25 years of heritage rooted in SEO, now operating at around 500 specialists across London, Leeds, Manchester, Southampton, and New York. CEO Lewis Sellers was promoted in June 2025, and the business has been backed by Bridgepoint since 2021. The group is structured as connected brands: IDHL at the center, alongside The MTM Agency (acquired February 2025), Fostr, and Vervaunt (acquired November 2025), each adding specialist depth across performance, ecommerce, and data intelligence. Four practice areas span Digital Marketing, Web and Technology, Strategy and Consultancy, and Brand and Creative, supported by IDHL Labs, an AI incubator backed by a £1.5M investment. Public client work includes Milwaukee, Radley, HMV, NEOM, Ryobi Tools, Mulberry, APC, Paul Smith, Champion, F.Hinds, Hammonds, and Camden Town Brewery.

Services

Data Analysis Meta Ads SEO

SEO is IDHL’s founding specialism after 25 years in the discipline, covering technical, on-page, and off-page work for search engines and AI products like ChatGPT, Perplexity, and Google AI Overviews under a Search Anywhere framework. Meta Ads sits inside the Paid Media practice alongside paid search, programmatic, and affiliates, with focus on integrating paid social with the wider ecommerce work delivered through Vervaunt. Data Analysis runs through the Measurement and Attribution service, paired with the Labs IP tool that surfaces opportunities across campaigns and channels.

Industries

Fashion & Apparel Home & DIY Jewelry & Accessories

Fashion and apparel is one of IDHL’s most documented verticals, anchored at the premium end through Vervaunt’s roster (Mulberry, APC, Paul Smith, Represent, Champion) and supported by Radley, Bordelle, and Exodus. Home and DIY runs through sustained work across the hardware and home-improvement category, including Milwaukee and Ryobi Tools in power tools, Hammonds in UK fitted furniture, and Craig & Rose in heritage paint. Jewelry and accessories is represented through F.Hinds in family-run UK jewelry retail alongside Radley’s handbag and small leather goods range.

Top Case Studies

FAQ

What is the difference between IDHL, MTM, Fostr, and Vervaunt?

These four brands sit inside the IDHL Group with different specialisms. IDHL covers integrated performance, web, and commerce. MTM adds brand, creative, and content. Fostr operates as a specialist within the group. Vervaunt brings 70+ specialists focused on premium ecommerce consultancy and paid media for fashion and luxury.

What ecommerce platforms does IDHL support?

What is IDHL Labs?

What size of brand does IDHL typically work with?

The roster spans mid-market through enterprise, from global brands like Milwaukee, Mulberry, and HMV to growth-stage brands like Heidi and Byte Federal. Engagements generally start with discovery audits and growth mapping rather than a fixed entry threshold.

How does Search Anywhere relate to traditional SEO?

Search Anywhere is the framing for the wider discovery landscape, including AI answers, social platforms, marketplaces, and content ecosystems. Traditional SEO sits inside it rather than separate from it, with GEO covering AI visibility specifically.