Search engine optimization is the largest service line at WebFX, organized around a framework the company calls OmniSEO that covers both traditional rankings and visibility inside generative search results like Google AI Overviews, ChatGPT, and Perplexity. Paid media work runs across Google Ads, Microsoft Advertising, and the major social platforms, with reporting tied to closed revenue rather than upper-funnel metrics. Web design and ecommerce development sit alongside these channels, drawing on the company’s original roots as a website production studio and its certifications across Shopify Plus, BigCommerce, Magento (Adobe Commerce), and Salesforce Commerce Cloud.
Fashion and apparel retailers are a recurring focus, with dedicated playbooks for product-page SEO, content marketing, and positioning for luxury brands. Health and beauty stores receive similar treatment, including paid search and conversion work tuned to discretionary purchases and high product-detail expectations. The agency also publishes industry-specific resources for home and garden sellers, covering catalog SEO, paid shopping campaigns, and merchandising across both owned storefronts and marketplaces.
