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The Email Marketers

Retention marketing agency for 8 and 9 figure eCommerce brands.
https://theemailmarketers.com/
Location

Santa Monica, California, United States

Employees

11-50

The Email Marketers hero image

Overview

The Email Marketers (TEM) is a retention marketing agency founded by CEO Melanie Balke and headquartered in Santa Monica, California, focused on 8 and 9-figure e-commerce brands, often VC-funded or private-equity-backed. The team operates across email, SMS, direct mail, referrals, loyalty programs, subscriptions, and memberships. ESP tools include Klaviyo, Braze, Listrak, and Attentive. The agency has been featured in Business Insider and publishes The Retention Newsie newsletter alongside a free Retention Toolkit resource for ecommerce operators. Public client work includes Llama Naturals, Kick Game, Prime Neckwear, BeatBox, Gruns, House of Wise, Almond Cow, White Leaf Provisions, and Melinda’s.

Services

Email Marketing covers strategy, campaign management, lifecycle automations, list growth, creative production, and deliverability, delivered on Klaviyo, Braze, Listrak, or Attentive depending on the brand’s existing ESP. SMS Marketing runs as a paired channel and is typically scoped together with email rather than as a standalone retainer. Additional service lines include direct mail, subscription management, and referral and loyalty programs, which are bundled into the wider retention engine for brands wanting a single team across multiple post-purchase channels.

Industries

Food and beverage is one of TEM’s most documented verticals, supported by client work for BeatBox in party punches, Olive in extra virgin olive oil, Almond Cow in nut milk makers, Melinda’s in hot sauces, and White Leaf Provisions in kids’ organic food. Supplements and wellness runs through Llama Naturals in plant-based vitamin gummies, Gruns in daily nutrition gummies, and House of Wise in CBD-based products. Fashion and apparel is anchored by Kick Game in luxury sneakers and streetwear and Prime Neckwear in silk ties and accessories.

Top Case Studies

The Email Marketers agency case study for Gimme Seaweed
The Email Marketers agency case study for V-Flat World
The Email Marketers agency case study for Feeze-Pipe

FAQ

What size of brand does TEM typically work with?
The agency focuses on 8 and 9 figure ecommerce brands, frequently VC-funded or private equity-backed. The published sweet spot is the 8-figure range, with smaller brands generally outside the standard engagement profile.
The agency focuses on 8 and 9 figure ecommerce brands, frequently VC-funded or private equity-backed. The published sweet spot is the 8-figure range, with smaller brands generally outside the standard engagement profile.
The agency focuses on 8 and 9 figure ecommerce brands, frequently VC-funded or private equity-backed. The published sweet spot is the 8-figure range, with smaller brands generally outside the standard engagement profile.
The agency is headquartered at 2801 Ocean Park Blvd, Santa Monica, California, with a remote team supporting 8 and 9 figure brands across multiple time zones.
The strategy work is positioned as data-driven and AI-informed rather than creative-led, with monthly content calendars and lifecycle flow design built off customer behavior data.
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