Cake Agency

Ecommerce agency with retail DNA, built around Shopify Plus brands.

https://www.cake.agency/

Location

Birmingham, England, United Kingdom

Employees

11-50

Overview

Cake Agency is a UK ecommerce agency based in Birmingham’s Jewellery Quarter, founded by retailers and operating under the legal entity Apex Ecommerce Limited. The team of 25+ marketers, designers, and developers has built more than 200 ecommerce stores over more than a decade in business. Cake markets itself around a “360° approach” with retail thinking applied across Shopify development, ecommerce marketing, branding and design, and bespoke development. Partner credentials include Shopify Plus Premier Partner (since 2021), Google Partner, Meta Partner, Klaviyo Master Gold, and TikTok Shop Partner. Public client engagements include P&Co, Cyberjammies, Aran Woollen Mills, LUKE 1977, Killstar, High Dive Apparel, OTHER, Distrubia, Konditor, Green Sheep Group, Forme, ProtectAPet, Equiport, Hard Lines Coffee, and It Luggage.

Services

Conversion Optimization Shopify Design Shopify Development

Shopify Development sits at the core of the offering with Shopify Plus Premier Partner status since 2021, covering custom Shopify and Shopify Plus builds, migrations from other platforms, mobile commerce apps, and bespoke store solutions. Shopify Design runs in parallel through the in-house Branding and Design team, covering UX and UI design, brand identity, and campaign content. CRO sits inside the agency’s data-driven methodology and integrates with ecommerce marketing across performance marketing, SEO, and CRM to lift conversion rate, AOV, and LTV alongside the storefront build.

Industries

Baby & Kids Fashion & Apparel Food & Beverage

Fashion and apparel is by far the most documented vertical and benefits directly from the founders’ retail background, with public engagements including P&Co (7+ years), LUKE 1977, Killstar, Cyberjammies, High Dive Apparel, OTHER, Distrubia, Aran Woollen Mills, and It Luggage. Food and beverage runs through Konditor in London-based bakery and confectionery, Hard Lines Coffee in specialty coffee, and Forme in protein shakers. Baby and kids is supported by Green Sheep Group in award-winning newborn sleep accessories, with multiple custom-built Shopify Plus websites delivered over a multi-year partnership.

Top Case Studies

FAQ

What size of brand does Cake Agency typically work with?

The agency works across startups, mid-market, and enterprise-level Shopify brands, with the longest-running partnerships sitting in the 4 to 7+ year range. Engagements span single-project work, migrations, brand uplifts, and single campaigns through full multi-year retainers covering development, marketing, and consultancy.

What is the team's Shopify specialization?

Does Cake Agency only work with UK brands?

What tech partners does Cake work with beyond Shopify?

Named partners include Klaviyo, LoyaltyLion, Recharge, Reveni, AirWallex, and Klevu, alongside Google, Meta, and TikTok Shop. Engagements typically use the brand’s existing stack rather than forcing migration to a single set of tools.

What is the Gross Demand Plan?

Gross Demand Plan is Cake’s proprietary ecommerce marketing product that maps projected demand and channel allocation across paid, organic, email, and loyalty work. It sits as the planning framework underneath retainer marketing engagements rather than as a standalone deliverable.