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Kubix

Shopify Plus agency built for eCommerce brands ready to scale.
https://kubixmedia.co.uk/
Location

Birmingham, England, United Kingdom

Employees

11-50

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Overview

Kubix Media was founded in 2015 by Looay Gharib in Birmingham, UK, and operates from offices in Birmingham and Dublin (launched in 2023) with a team of roughly 40 specialists. The agency is structured around two practice areas: Build (Migrations, Shopify Design and Development, UX Design, POS and Retail, Consultancy) and Scale (CRO, eCommerce Strategy, Paid Media, Retention). Every engagement begins with a Discovery audit of the full ecommerce ecosystem before any execution work begins, and growth-stage engagements run on a monthly retainer model. Kubix is a Shopify Plus Premier-tier Partner, Google Premier Partner, and Meta Business Partner, with reported $9M annual revenue. Recent recognition includes a “Highly Commended” award at the Pulse eCommerce Awards 2026. Public client work spans Ted Baker, Scotch & Soda, Haws Watering Cans, The Fine Cheese Co, Castle Fine Art, Trip Drinks, and Shires Equestrian, with documented results including a 66% increase in sessions and 40%+ year-on-year sales increase for Scotch & Soda following a Shopify rebuild and coordinated performance strategy. The agency also runs eCom Collab Club community events in London and Dublin and publishes a regular Shopify-focused blog covering Editions releases, B2B, POS, and emerging topics like agentic commerce.

Services

Shopify Development sits at the center of the Build practice and covers custom theme builds, Shopify Plus development, headless and storefront work, B2B trade site builds, store integrations (NetSuite, Brightpearl, SparkLayer, ShipperHQ, Shiptheory), POS deployments, and complex replatforming projects from Magento, WooCommerce, and other platforms. Shopify Design runs in parallel with the development work and covers UX design, conversion-focused page architecture, mega menu and navigation builds, product discovery enhancements (advanced search and filtering), and immersive features such as 3D product display via Sketchfab on Castle Fine Art. Conversion Rate Optimization sits inside the Scale practice and uses behavioural data, on-site testing, and Shopify-native A/B testing alongside refined shipping rules, cross-sell strategies, and continual personalization to lift conversion rate and average order value, with public case studies on Scotch & Soda and Haws Watering Cans showing how the CRO programme integrates with the broader retainer rather than running as an isolated workstream.

Industries

Fashion and apparel is the most documented vertical and is anchored by Ted Baker, the British fashion and lifestyle brand, where Kubix supported the relaunch of the digital presence on Shopify after the brand’s transition to online-only, alongside Scotch & Soda, where the rebuild generated 66% session growth and 40%+ sales increase year on year. Home and garden coverage spans Haws Watering Cans (founded 1886, the world’s oldest watering can manufacturer) with both DTC and B2B trade sites on Shopify Plus, and Castle Fine Art, a UK gallery network where Kubix delivered a dual-store UK/US setup powered by Shopify Markets. Food and beverage is supported by The Fine Cheese Co, a Bath-based artisan cheese company supplying 1,100+ stockists across 50+ countries that Kubix replatformed from Magento to Shopify Plus, and Trip Drinks in the CBD and functional beverage space.

Top Case Studies

FAQ

What does the Discovery audit at the start of a Kubix engagement include?
The Discovery audit examines the full ecommerce ecosystem before any execution work begins, covering the existing Shopify store (or current platform if pre-migration), customer experience, app usage, integrations, performance data, and operational pain points. The output is a prioritized list of recommendations the brand can act on with or without engaging Kubix for the build, and the audit serves as the framing for any subsequent project scope or retainer.
The Discovery audit examines the full ecommerce ecosystem before any execution work begins, covering the existing Shopify store (or current platform if pre-migration), customer experience, app usage, integrations, performance data, and operational pain points. The output is a prioritized list of recommendations the brand can act on with or without engaging Kubix for the build, and the audit serves as the framing for any subsequent project scope or retainer.
The Discovery audit examines the full ecommerce ecosystem before any execution work begins, covering the existing Shopify store (or current platform if pre-migration), customer experience, app usage, integrations, performance data, and operational pain points. The output is a prioritized list of recommendations the brand can act on with or without engaging Kubix for the build, and the audit serves as the framing for any subsequent project scope or retainer.
POS and Retail sits as its own service line under the Build practice and covers Shopify POS hardware selection, in-store deployment, and unifying online and offline operations into a single source of truth for inventory, customers, and sales. The agency publishes a Shopify POS hardware guide and runs in-person POS events in London for retailers evaluating the platform.
The Scale retainer runs on a monthly basis and includes some combination of CRO, eCommerce Strategy, Paid Media (Google, Meta, TikTok, Pinterest, Snapchat), and Retention work depending on the brand’s stage and goals. The published rationale for the retainer-only model on growth services is that month-to-month visibility into progress is more useful for brands than project-based growth work, and the same team typically holds the build relationship as well.
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