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Inbox Army

Email, SMS and more for your business.
https://www.inboxarmy.com/
Location

Grapevine, Texas, United States

Employees

51-200

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Overview

InboxArmy was founded in 2016 by Chris Donald in Grapevine, Texas, and is now led by Scott Cohen, who joined as CEO in April 2024 after running email programs at Purple and 1-800 Contacts and winning the ANA Email Experience Council’s 2021 Stefan Pollard Email Marketer of the Year award. Chris Donald stayed on as Executive Chairman. The agency is a single-channel specialist by design, running email, SMS, and push notification programs only, with the explicit position that no SEO, paid social, or PPC services are offered. The team is structured around 120+ email marketers and certified specialists across more than 40 email service providers, supporting clients from startups to enterprise across 25+ industries. Reported lifetime stats include 5,000+ brands served since 2016, $1.7 billion in email-attributed revenue, and Clutch and Google ratings of 4.9. Each client is assigned a dedicated POD covering an Account Manager, Campaign Manager, Designer, Developer, Strategist, ESP Specialist, and Copywriter, all working in the client’s time zone. Public client logos include Hilton, eBay, Spotify, Airbnb, Jockey, Sherwin-Williams, Zappos, P&G, Hasbro, Capcom, Ubisoft, Universal Pictures, Expedia, Tile, and Bed Bath & Beyond.

Services

Email Marketing covers the agency’s full bench: strategy and audit, full-service campaign management, marketing automation, template design and coding, ESP vendor evaluation and migration, deliverability consulting, and dedicated email marketing resources contracted as embedded operators. InboxArmy supports 40+ email service providers including Klaviyo, Salesforce Marketing Cloud, HubSpot, Mailchimp, Marketo, Cordial, Iterable, Braze, Omnisend, ActiveCampaign, Brevo, Dotdigital, and Oracle, with platform-specialist staffing matched to whichever ESP the brand runs on. SMS Marketing is offered as a paired channel built around the same strategy and audience segmentation work that powers the email program, covering customized messaging strategy and execution rather than just broadcast sends. Push Notifications round out the lifecycle stack and are integrated with email and SMS to coordinate trigger timing across channels rather than running as a separate workstream.

Industries

Fashion and apparel is one of the agency’s named verticals (Women’s Clothing & Jewelry) and is anchored by Jockey and Zappos in the public client roster, with retention work tending to focus on size-and-fit communication, replenishment cadence for basics, and seasonal cycle planning. Home and garden coverage is supported by Sherwin-Williams, Bed Bath & Beyond, and brands inside the agency’s Home and Lifestyle vertical, where higher-AOV and configurable products often pair with longer purchase cycles that benefit from education-led and project-trigger flows. Health and beauty work runs through the Beauty, Health and Wellness vertical alongside related Natural Supplements engagements, where deliverability discipline and consistent flow performance tend to drive most of the email channel’s revenue lift in categories where consumables and subscription mechanics are common.

Top Case Studies

Inbox Army Agency case study for Meet Maven Lane
Inbox Army agency case study for London Store
Inbox Army agency case study for Sexthreezero

FAQ

What makes InboxArmy different from a generalist agency that also offers email?
InboxArmy is built as a single-channel specialist, with no SEO, paid social, or PPC services offered alongside email and SMS. The agency’s stated argument is that depth in deliverability, ESP expertise across 40+ platforms, and a fully staffed POD model per client outperforms a generalist agency where email tends to be one of several channels rather than the focus. The team operates as an extension of the in-house marketing function rather than an external vendor handing off campaigns.
InboxArmy is built as a single-channel specialist, with no SEO, paid social, or PPC services offered alongside email and SMS. The agency’s stated argument is that depth in deliverability, ESP expertise across 40+ platforms, and a fully staffed POD model per client outperforms a generalist agency where email tends to be one of several channels rather than the focus. The team operates as an extension of the in-house marketing function rather than an external vendor handing off campaigns.
InboxArmy is built as a single-channel specialist, with no SEO, paid social, or PPC services offered alongside email and SMS. The agency’s stated argument is that depth in deliverability, ESP expertise across 40+ platforms, and a fully staffed POD model per client outperforms a generalist agency where email tends to be one of several channels rather than the focus. The team operates as an extension of the in-house marketing function rather than an external vendor handing off campaigns.
The agency publishes a wide range (10% to 400% lift) and explicitly avoids promising specific numbers before reviewing the program. Public case studies include 77% email attributed revenue for BOIE, 400% monthly revenue lift on cart abandonment for RCJuice, 335% revenue increase year-over-year for an ecommerce client in London, and 50% return customer conversion rate lift on the same engagement. Outcomes are tied to list size and health, product catalog, brand perception, competitive landscape, and the structure of the existing program.
InboxArmy supports 40+ email service providers spanning enterprise platforms (Salesforce Marketing Cloud, Iterable, Braze, Marketo, Oracle Eloqua) and SMB-focused tools (Klaviyo, Mailchimp, ActiveCampaign, Brevo, Omnisend, AWeber, Keap, Drip, Constant Contact). The agency also handles ESP vendor evaluation and migration as a dedicated service, with one published case study showing a $50K saving and 4-5 months of downtime avoided by migrating an online retailer to Klaviyo instead of upgrading to Magento 2.0.
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