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Smart Sites

Full-service performance marketing across paid media, SEO, web, and email.
https://www.smartsites.com/
Location

Paramus, New Jersey, United States

Employees

201-500

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Overview

SmartSites was founded in 2011 by brothers Alex and Michael Melen in Paramus, New Jersey, and has grown to more than 350 marketers across six offices, managing over $100 million in annual client ad spend. The agency is built around running paid media, SEO, web design, and email under one roof rather than as separate engagements, with certified partner status across the major channels: Google Premier Partner, Meta Business Partner, Amazon Ads Verified Partner, Microsoft Advertising Select Partner, HubSpot Partner, and Klaviyo Partner. Public benchmarks include more than 1,000 five-star reviews, 900+ websites launched, and a 97% client satisfaction score from a Dun & Bradstreet survey. Published eCommerce case studies focus on growing client revenue by 100% or more without proportional spend increases, using cross-channel optimization across paid search, paid social, marketplace, and on-site conversion as the primary lever.

Services

Meta Ads is delivered under the PPC practice with Meta Business Partner status, covering Facebook and Instagram across prospecting, retargeting, and DPA-style catalog campaigns, with creative production handled in-house alongside media buying. Amazon work runs through Amazon Ads Verified Partner status and spans Sponsored Products, Sponsored Brands, Sponsored Display, DSP campaigns, and listing optimization tied to Amazon’s own search algorithm rather than ad placement alone. Google Ads sits at the center of the paid offering with Google Premier Partner status, covering paid search, Performance Max, Google Shopping, YouTube, and Display, and is typically paired with Microsoft Ads to capture search intent across both networks rather than concentrating budget on a single platform.

Industries

Fashion and apparel sits inside the agency’s named Retail vertical and covers Fashion, Boutiques, and Luxury sub-categories, with most engagements running on Shopify or Shopify Plus alongside paired search and social programs. Home and garden coverage runs through the Home Decor and Home Improvement specializations, where eCommerce work often blends with local home services advertising for brands selling product alongside install or service revenue. Supplements and wellness is a documented vertical for the agency, where engagements typically pair compliance-aware paid media on Google and Meta with deliverability-led email and SMS on Klaviyo, given the recurring purchase nature of consumable health products.

Top Case Studies

Smart Sites Agency case study for Board Room Socks
Smart Sites Agency case study for 1800 Get a Rug
Smart Sites agency case study for Forever Lux

FAQ

What size of eCommerce brand is SmartSites a fit for?
The agency works across small, mid-market, and enterprise brands but the typical eCommerce engagement sits in the mid-market range with monthly media budgets running from $5,000 up into six figures. Reported client revenue generated exceeds $100 million annually across the book, and published case studies emphasize scaling 100%+ year over year through cross-channel optimization rather than spend increases alone.
The agency works across small, mid-market, and enterprise brands but the typical eCommerce engagement sits in the mid-market range with monthly media budgets running from $5,000 up into six figures. Reported client revenue generated exceeds $100 million annually across the book, and published case studies emphasize scaling 100%+ year over year through cross-channel optimization rather than spend increases alone.
The agency works across small, mid-market, and enterprise brands but the typical eCommerce engagement sits in the mid-market range with monthly media budgets running from $5,000 up into six figures. Reported client revenue generated exceeds $100 million annually across the book, and published case studies emphasize scaling 100%+ year over year through cross-channel optimization rather than spend increases alone.
SmartSites builds and supports stores on Shopify, Shopify Plus, WooCommerce, BigCommerce, and custom WordPress builds. The PPC and SEO services plug into existing storefronts on any platform, so brands generally don’t need to migrate just to engage on marketing. Klaviyo is the most common email and SMS partner referenced, alongside HubSpot for brands with B2B segments in addition to DTC.
Clients retain ownership of their ad accounts and creative assets. Reporting is delivered through scheduled review calls, dashboards built on top of Google Analytics 4 and platform-native reporting, and direct access to the assigned project manager. The agency markets itself on responsiveness and on no long-term contract requirements for most engagements.
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