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eCommerce Agencies for CRO

Shopify Rollouts: Native A/B Testing on Shopify

Shopify Rollouts is a built-in system for preparing, scheduling, and testing changes to an online store before they go live permanently. Merchants can prepare seasonal updates, schedule launches at a specific time, and draft customisations directly on the published theme without spinning up duplicate themes. Launched as part of the Winter 2026 Editions update, it also introduces native split testing for stores on Advanced plans and above. This post covers how Rollouts works in practice, how to configure traffic splits, what can and cannot be tested, how to interpret the analytics, and how the related SimGym tool fits into the testing workflow.

How to Build an eCommerce Marketing Funnel That Converts

An eCommerce marketing funnel is a strategic framework that maps out the complete customer journey from the moment someone discovers a brand to the point where they become a repeat customer. Running isolated campaigns without connecting them into a coherent system leaves revenue on the table. Without a structured funnel, marketing data doesn't present itself naturally and it becomes hard to understand where and why customers are losing interest. This post walks through all five funnel stages, awareness, interest, consideration, conversion, and loyalty, along with the key metrics brands should track to measure funnel health and identify where drop-off is happening.