Linear Design

Global award-winning PPC and CRO agency.

Location

Sandy, Utah, United States

Employees

11-50

Overview

Linear (sometimes listed as Linear Design) was founded by Luke Heinecke (CEO) in Sandy, Utah, and operates as a specialist PPC and conversion rate optimization agency rather than a generalist full-service shop. The origin story is positioned around an in-house CMO who was tired of standard agency experiences and built Linear to operate the way a dedicated internal team would, with flat-fee pricing, no long-term contracts, no extra billing for ad spend increases, and full client ownership of ad accounts and creative assets. The agency combines its in-house team of specialists with a proprietary AI layer called Pixis, which surfaces patterns and budget recommendations across Meta, Google, and LinkedIn that account managers review before deploying. Every client is assigned a dedicated account manager who works directly with the brand, replacing the typical strategist-to-junior-executor handoff. Published client logos include Coca-Cola, DHL, Domino’s, Betabrand, Klar, and Vector, alongside more than 20 detailed case studies across SaaS, healthcare, legal, home services, and ecommerce verticals such as Nextbite, Penji, BairesDev, Ahara, EnviroKlenz, Paver Supply Warehouse, and Laree Co.

Services

Conversion Optimization Google Ads Meta Ads

Google Ads is delivered under the broader PPC Management service and covers Google Search, Shopping, Display, Performance Max, and YouTube alongside Microsoft Ads, Quora Ads, and TikTok Ads when budget and audience fit. Meta Ads runs as a standalone Facebook Ads Management service covering Facebook and Instagram, with strategy, targeting, copywriting, and design handled in-house rather than outsourced, paired with the Pixis AI layer that flags audience, budget, and creative adjustments for account-manager review. Conversion Rate Optimization is a separate, fully-staffed service covering A/B testing, heatmapping, user session recordings, pop-up testing, and on-site experimentation, and is typically packaged with the agency’s Landing Page Design practice so that paid-traffic destinations are designed and tested by the same team running the ad accounts rather than handed off to a separate designer or developer.

Industries

Home & DIY Home & Garden Supplements & Wellness

Home and garden is one of the more documented ecommerce verticals on Linear’s case studies page, anchored by EnviroKlenz in air purification and odor elimination products, Paver Supply Warehouse in landscaping and hardscaping materials, and adjacent home product brands. Supplements and wellness is represented through Ahara in personalized nutrition and supplement subscriptions, where the agency’s CRO and landing page work tends to lift the post-click conversion rate for higher-consideration, education-led products. Home and DIY ties into Linear’s broader strength with home services and home improvement clients (Rhino Roofers, Elite Restoration), with paid-search-led demand capture and landing page builds running in parallel for brands that sell product alongside install or service revenue.

Top Case Studies

FAQ

What does Linear's flat-fee pricing model actually mean?

Linear charges a fixed monthly fee for its services rather than billing as a percentage of ad spend, which means the agency fee does not increase when the client raises media budget. The fee is set during the free proposal phase and includes everything required to run the engagement, including creative, copy, research, and reporting. There are no separate line items for landing pages, A/B testing, or additional work that the campaign needs.

How does the Pixis AI layer fit into the day-to-day account work?

What types of businesses does Linear typically work with?

What does the free proposal include?

The free proposal includes an overview of key challenges and improvement opportunities in the current ad accounts, a recommended starting plan to improve performance, a roadmap and timeline of key milestones, and multiple pricing options. It is built from an in-depth audit of the existing ad accounts and is delivered as a deliverable the client can keep regardless of whether the engagement proceeds.

Are there long-term contract commitments?

No. Linear publishes no long-term contracts as a stated policy and positions the engagement as month-to-month, letting results earn the continued business. Clients also keep ownership of everything the agency builds, including the ad accounts, landing pages, and creative assets, which means the work transfers cleanly if the relationship ends.