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Aeolidia

Gorgeous Shopify ecommerce websites that are built to sell
https://aeolidia.com/
Location

Seattle, Washington, United States

Employees

11-50

Aeolidia Agency Hero Image

Overview

Aeolidia was founded in October 2004 by Arianne Foulks (CEO and Founder) in Seattle and is now a women-led, fully remote agency of 20+ senior operators, with Sam Hirst running operations alongside Foulks. The agency works exclusively with creative, founder-led brands across three integrated service areas: custom Shopify and Shopify Plus design and development, brand identity and strategy, and Klaviyo-led email and SMS marketing. Aeolidia has delivered more than 700 redesigns over two decades and reports a $4M annual revenue base built around the mid-market creative ecommerce segment. The team operates a 32-hour, four-day work week as a stated company policy, alongside its remote and flexible-schedule model. Partner credentials include Shopify Plus Partner (verified since 2012), Klaviyo Master Platinum Partner, Rebuy Partner, Gorgias Partner, and ReCharge Partner. Public client work includes Rifle Paper Co., Burt’s Bees Baby, Sugar Paper, Floret, Lisa Congdon, Day Designer, Simplified by Emily Ley, Petit Collage, Hello Adorn, Superfit Hero, Whispering Willow, Sister Golden, Albertine Press, Balanced Bites, and Kate Ryan Skincare.

Services

Shopify Design sits across three tiers: Custom Shopify Design for bespoke builds, Simple Shopify Design for brands needing a more lightweight launch, and Shopify Growth Services for ongoing optimization on existing stores, with the agency working only on Shopify and Shopify Plus rather than supporting multiple platforms. Published case study outcomes from this work include a 75% revenue increase for Superfit Hero alongside a 73% mobile conversion rate lift, and a 60% revenue increase for Whispering Willow with a 28% mobile conversion lift. Email Marketing is delivered through the Klaviyo Services practice with Klaviyo Master Platinum Partner status, covering Email Marketing Strategy, ongoing campaign and flow production, and dynamic Klaviyo flows tied to product feeds (the published Expedition Press case study uses custom dynamic product feeds in Klaviyo flows). SMS Marketing runs as a paired channel under the same Klaviyo Services umbrella, covering SMS Marketing Strategy and combined Email & SMS Campaigns rather than treating the two channels as separate engagements.

Industries

Home and garden is the most documented vertical and is anchored by Floret in flowers, seeds, and floral education, Sister Golden in home and lifestyle goods, Rifle Paper Co. and Sugar Paper in stationery and paper goods, and Albertine Press in letterpress. Health and beauty engagements run through Whispering Willow in handcrafted apothecary and natural skincare, Kate Ryan Skincare, and Burt’s Bees Baby on the gentle skincare side, where Aeolidia’s storytelling-first design approach tends to fit founder-led, ingredient-led product lines. Baby and kids is supported by Burt’s Bees Baby in infant essentials, Petit Collage in eco-friendly toys, and Sir Dogwood in maternity wear, with most engagements pairing custom Shopify design with branding work for thoughtful, design-led product brands.

Top Case Studies

Aeolidia agency case study for Kate Ryan
Aeolidia agency case study for Cashmerette
Aeolidia agency case study for Twigs & Honey

FAQ

What kind of brand is Aeolidia built for?
The agency is built specifically for creative, founder-led brands, including artists, designers, makers, and product-led brands where the founder is closely involved in the build. The annual revenue brackets on the contact form range from startups under $250K up to brands over $20M, but the public roster and positioning skew toward the $1M-$10M creative brand band. Brands looking for pure performance marketing or commoditized DTC playbooks generally aren’t the fit.
The agency is built specifically for creative, founder-led brands, including artists, designers, makers, and product-led brands where the founder is closely involved in the build. The annual revenue brackets on the contact form range from startups under $250K up to brands over $20M, but the public roster and positioning skew toward the $1M-$10M creative brand band. Brands looking for pure performance marketing or commoditized DTC playbooks generally aren’t the fit.
The agency is built specifically for creative, founder-led brands, including artists, designers, makers, and product-led brands where the founder is closely involved in the build. The annual revenue brackets on the contact form range from startups under $250K up to brands over $20M, but the public roster and positioning skew toward the $1M-$10M creative brand band. Brands looking for pure performance marketing or commoditized DTC playbooks generally aren’t the fit.
The agency runs a 32-hour, four-day work week with an all-remote, flexible-schedule model, four weeks of PTO plus flex days for full-time team members, and a two-week agency-wide shutdown in December. The published rationale is that a senior, well-rested team produces better work; engagements are scoped around this cadence rather than around traditional 40-hour workweek timelines. Clients see this as scheduled milestones and review windows agreed upfront in the project plan.
Yes. Branding is delivered as its own service area covering Brand Identity Design, Brand Strategy, and Business Naming, and is frequently packaged alongside the Shopify build for brands going through a rebrand or launching a new product line. Public case studies like Whispering Willow and Sunbird Spark include both the brand identity work and the storefront design as a single integrated engagement.
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